Creative Project Management

Creative Project Management means balancing direction from clients, supporting the ideas of creative directors, and collaborating with many other project resources to get the campaign launched and engage the target audience. Significant time is spent by every account team to understand the client’s market and then evolve the creative direction into a campaign and a customer experience that produces results. On top of the typical hectic pace of each account, agencies are held more and more accountable for the results they produce across every channel and medium.

The Creative Project Manager's View

Email is the technology that is often relied upon to keep everyone on the same page and coordinate all feedback as well as deadlines for creative project management. Email is used when wooing clients and pitching ideas, communicating creative briefs, defining and coordinating market research, gathering input and feedback, lining up resources, researching competitors, coordinating graphic design and copywriting work, establishing media plans, getting approvals, trafficking ads, gathering results, and orchestrating countless other tasks and project work. As well, email is relied upon for checking status to avoid fire drills and coordinating time and billings to bring in cash. However, email falls short in terms of account team productivity and streamlined client interactions.

Key Functionality for Creative Project Management

Agency Central is a marketing resource management application which helps to increase team productivity and streamline key agency processes. Some key features include:

A Branded Extranet

Workflow, Traffic, and Scheduling

Online Proofing and Approval

Digital Asset Management

As an example, Agency Central users can create a project in seconds using a template, a simple wizard, or a job request form.

Example Agency Central Customers

Hundreds of agencies have put Agency Central in place to help them manage clients and maximize their most important resource, people. Here is a short list of some agencies that are providing better results to their clients by using Agency Central for creative project management:

Adfarm

Byte Interactive (Story Worldwide)

Carton Donofrio

Colangelo

Ego Id

Emerge Digital

Fletcher Martin

Javelin Direct

Kilgannon

Moroch

Oswego Craetive

Pulsar Advertising